GOOGLE ADS OVERVIEW HOW TO
GOOGLE ADS OVERVIEW PDF
GOOGLE ADS OVERVIEW FREE

GOOGLE ADS OVERVIEW PDF

Moreover, you can download the report as a PDF file and save it wherever you wish.

The possibility to easily share the document with other people.

The possibility to combine different data sources, for example data from Google Analytics, Google Ads or CRM.

The possibility to import any external data, for example the data from CRM systems.

Comparison of historical data and straightforward presentation of changes over time.

You’re able to track the effects of tests of graphic or text advertisements on an ongoing basis, as you can freely change the scope of graphic data presentation from connected sources.

A quick analysis of tests and experiments carried out on the account.

Selecting the optimal ROAS/ROI indicators on the basis of data concerning costs and revenues as well as calculating the ideal indicator based on marginal costs.

The data concerning user behavior on the website can be used to optimize UX/UI.

Using the collected data to optimize the landing page.

The client can use the gathered data to build persona or optimize activities on other marketing channels.

Using the collected customer data for other marketing activities.

Reports generated in Google Data Studio load very quickly and use small data transfer which can be a huge advantage when you want to analyze the effectiveness of your activities when you’re, for example, on a vacation abroad.

The possibility to analyze the results of the campaign whenever and wherever you want.

The options of presentations are limited solely by creativity. It’s possible to expand the report with any extra data or graphs illustrating them (using sources different than Google Analytics or Google Ads).

The adjustability of the report to the client’s needs.

Moreover, among the most valuable advantages of GDS we need to mention: The client, not Delante, is the owner of the report, thus the quality of the reports stays at the same high level, regardless of the cooperation. It’s worth mentioning that Delante implements this tool for its clients, therefore they can access it any time they wish – from the moment they start using it till their resignation from Google Data Studio. This is a perfect outline of possibilities provided by Google Data Studio.

GOOGLE ADS OVERVIEW FREE

The most useful tools are those able to solve your problems comprehensively from A to Z and those that are handy, flexible and free of charge. 10 reasons proving that Google Data Studio is an innovative solution

GOOGLE ADS OVERVIEW HOW TO

The report from Delante provides you with conclusions to the report in writing, a very detailed data list in both PDF and electronic formats.įor more information on how to connect Google Ads reports to Google Data Studio, go to the Data Studio Support article. Consequently, you get the guidelines telling you what to focus on to improve your results. Thanks to the information on how the work on the account is distributed (optimization, account extension, advertising tests and others) and how long a given activity takes, it’s helpful in achieving top quality standard of the service.It’s a reliable basis for periodic evaluation of the agency.It helps in assigning responsibilities and tasks within the team.

It facilitates planning the marketing funnel (to whom and when target your advertisements, what type of campaign to choose?).As the report is tailored to the objectives of the campaign, it enables you to establish which campaigns are effective in a given time and thanks to that you can plan your campaigns in accordance with the time periods which are the most beneficial.Moreover, a thoroughly prepared report supports other areas of work, for example:

The data presented legibly in the graphs allow you to draw insights and on their basis you can evaluate the effectiveness of your activities. It’s an excellent way to graphically represent the data collected by other tools such as Google Analytics. Google Ads reports are also generated by marketing and sales departments to analyze data. The abovementioned factors will be discussed in detail later on in the article. You can find there key performance indicators such as clicks, impressions, CTR, CPC, CPM and costs of the campaign or conversion. Reports created in Google Data Studio are characterized by the comprehensiveness of the data. In Delante, such reports are sent once a month, however, it’s possible to generate them more frequently, for example once a week. The very basic and important purpose of the reports presented to clients is to outline the results of the campaign and explain what the Google Ads budget was spent on. See how to read Google Ads reports and what to expect from them. Regular reports that can be helpful in making strategic decisions are a natural part of work of every SEO/SEM agency. It’s difficult to plan and determine the path your company will take if you don’t draw conclusions from its previous activities.

Google ads overview